Tag Archives: Facebook

Embrace the Taboo: Pricing

10 Mar

Photo by Soham_Pablo

Money is a taboo in our culture. We’ve all been told, don’t ever be the first to bring up money in the hiring process. We say that there are three things not to be discussed in polite company, but money is possibly the worst. You really shouldn’t talk about money with your date either. So you definitely shouldn’t ask me how much Magic Bottle Marketing’s social media services is going to cost your business, right? WRONG!

I won’t try to explain why people think you shouldn’t talk about money, because I have no idea. I always want to see the figures up front. I can tell you why that is!

  • Money is often the deciding factor. I can either work for that amount or I can’t. I have this much money to spend, so I can either afford it or I can’t. I am already doing two volunteer projects so I simply don’t have the time for a pro bono job. These are cut and dry decisions that rest on number. I would rather know that number sooner rather than later.
  • It tells me a lot about who I am talking to. How much someone is asking for or willing to pay tells me how much they know about the market, the product in question, what type of project they’re doing, how serious and committed they are, etc, etc…
  • It saves me and them a lot of time. If I don’t like what I find out in the above two bullet points I want to know that right away so I don’t waste anyone’s time discussing a project that will never be.

So how much does social media for local businesses from Magic Bottle Marketing cost?

My pricing is similar to a restaurant’s pricing–pick two sides and an entree for $10 set-up. Your choices are…

Sides

  • LinkedIn company page
  • Facebook business page
  • Twitter

Entrees

  • Google+ company page
  • Pinterest

Appetizers

  • FourSquare venue
  • Google Places setup
  • 1 Google Adwords campaign
  • 1 Facebook ad campaign
  • FourSquare special setup

Appetizers are a one-time only fee—$50 for each. Obviously, campaigns and specials can be purchased multiple times. Your first two sides are $100 each per month, but the third is just $50 per month. Entrees are $150 per month. You can get a combo dinner (two sides and an entree) for $300 per month.

What are you paying for?

You are mostly paying for content creation and expert knowledge of how each platform can be customized to your business and its goals. Thus, sites whose content requires more time and effort (Google+ and Pinterest) cost more. Services that are a one-time only creation (campaigns and specials) cost less.

Pricing is something I thought about for months before I even bought the domain magicbottlemarketing.com. After surveying the local industry, I decided that my market niche would be affordable, customized content creation for social media for businesses. That niche was empty. Most businesses right here in Claremore either have no social media presence at all, are struggling to manage it on their own, or are being overcharged for setup only, content poor, non-customized social media accounts. And none of my competitors list their pricing up front.

You have better options! Please drop me a line at anna@magicbottlemarketing.com or give me a ring on my cell at 918-933-2303 and let’s get your business on the path to social success that’s affordable!

Antisocial Type?

7 Mar

Comic by Toothpaste for Dinner

This blog was prompted by three different conversations I had with local business owners today. All together they swirled into this question.

Are there businesses that SHOULDN’T use social media?

Short answer: no! Social media is flexible and can be adopted to any business need!

Personal answer: I personally wouldn’t contract with any company that isn’t safe for children or any doctor’s office. There are too many legal pitfalls in those two industries for them to be worth the risk with my limited legal knowledge.

So why do some business owners think their business wouldn’t benefit from social media? Here’s 5 misconceptions about social media that makes them think this.

1. Social media is only teens.

Where I run into this misconception most is in churches.  I approach them saying “Social media is simply a digitization of what you’re already doing with your members and community. It’s just another communication tool.” and they forward me to the youth pastor. Hello? Did you hear what I just said? Churches aren’t the only ones tainted with this heresy. It’s amusing to me to have people with a question about social media turn to me automatically not knowing that the middle-aged people standing around with me have smarter phones and more experience than I with anything technological or social.

What’s the truth? How about these stats? The average age of a social networker is 37. On Twitter and Facebook, minors are less than 15% of the sites’ users.

2. Social media is only women.

This perception is harder to pick up on. It shows up mor ein conversations and assumptions. I see it when people are surprised when my male marketing colleagues do more than SEO or when an automotive repair businessman tells me that hair saloons would benefit more from social media than his store. I’ve heard the term “chatty Cathy” applied to the social media profession.

How does this assumption hold up? Well, all of the major social networks do have more women than men users, but only slightly. It’s not more than 10% gap on Facebook and Twitter. LinkedIn leans more toward men. Pinterest stands out in that it has the largest gender gap, heavily favoring the ladies. However,  not even that site is devoid of men!

3. Social media is only geeks.

So I should only use it if I’m selling comic collectibles or app development, right? Wrong! Who is the most followed person Google+? +Britney Spears. Is that geek behavior? Please, don’t insult us!

4. Social media is only Facebook, which we all hate.

I know I talk about Facebook a lot on this blog. That’s because that’s where most of my clients’ customers are. However, I’m not recommending a Facebook diet to anyone! And I know anytime anything changes the slightest bit on Facebook your stream fills up with wailing and weeping. It’s hard to take it seriously though when no one leaves. They can’t possibly all hate it as much as they say.

Let’s assume for a moment that you just cannot stand the idea of your business being on Facebook or you have been granted the divine insight needed to know that Facebook would not help your business in the slightest. You still have Google+, Twitter, Pinterest, Tumblr, Flickr, and WordPress to pick from!

5. Social media is only procrastination.

Sounds like a personal problem to me. 😉

If anything this misconception is just another reason to hire Magic Bottle Marketing. If social media is distracting to you and decreases your productivity, let me do it for you!

Refining Your Message

16 Feb

Communicating a message effectively is both an art and science. What do art and science have in common? They both take a lot of repetition to perfect and they both progress faster with feedback! Tuesday, I edited my ‘About‘ and ‘Services‘ pages. I’m CCing it here so I can get your feedback through comments.

About

Magic Bottle Marketing provides social media management and consulting services for local Green Country businesses. Social media is like a magic bottle that conveys your message to your customers faster, cheaper, and more effectively than traditional means. It combines three types of sales leads–advertising, returning  customers, and referals—into one powerful medium.

Photo by Joel Chan

Anna Bavido founded Magic Bottle Marketing in 2011 out of a passion for her community and her own social media addictions, errr… experience. She has lived in Claremore since 2001 and graduated from Rogers State University in 2009 with a bachelor’s of science in social sciences. When she’s not teaching businesses to be sociable she is invovled in politics, family, karate, social media, and Jesus–but not necessarily in that order. Her favorite social network is Google+.

Services

Magic Bottle Marketing approaches each client every day with 3 mottos.

  1. Give the client the biggest bang for their buck.
  2. The right tool for the right job.
  3. Track performance.

The first one is an attitude of gratefulness and responsibility for clients. You don’t have to give me business and I take the fact that you did very seriously. For more explanation, see Corporate Gratitude. Second, is a messaging approach that leverages the right social networks in the right way for clients’ goals and targeted customers. This is further explained in Social Media and Angry Birds. Third, I look back as often as I look forward. If I don’t know what I did before and how well it worked, I won’t know what to do next. I blogged about this some in the post Reflections.

With this mindset, I provide tiered contract management services for the following social media platforms–

  • Facebook
  • Twitter
  • Google+
  • Foursquare
  • LinkedIn
  • Pinterest
  • Google Adwords
  • WordPress

Service packages are customized to each client and start as low as $200/month. Discounts are available for churches, charities, and other nonprofits. Call Anna at 918-933-2303 or drop her a line at anna@magicbottlemarketing.com to find out how Magic Bottle Marketing can best help your business!

Dreaming Social

27 Jan

Three of my family members are looking at some new business ventures. One of them is even under construction as we speak! Being the social media addict that I am, I’m already dreaming up ways that internet technology and social media can be of assistance to their efforts. I very much want this blog to be practical and hands-on. Blogs extolling the virtues of social media are a dime-a-dozen, after all. So, here are some futuristic case studies, if such a phrase is legitimate. 😉

Business Scenario #1: Taco Stand

My uncle, Fred Sutherland, is in the last stages of being released from the Texas State Prison System on parole. It’s a scary economic world for us all right now, but ex-cons have a much worse time of it than the rest of us do. A long story short is that he has a business plan ready to implement for several food wagons (he’s currently looking at tacos and burgers). He wants to target the downtown professional on lunch break, the construction crews that do not have their own transportation while on site. The plan is to be able to hit two or three key locations in a day at their specific lunch/supper rush.

Possible Social Media/Technology for Business Scenario #1

FourSquare: I’m recommending to Fred that he create a FourSquare account for each food wagon. I would like to see original quirky names. Each FourSquare account would build a strong local network of friends for each of its stops. Through push notifications and ‘Nearby’ features a lot of the daily promotional work will be ‘outsourced’ to FourSquare. Bonus: when a new location or stop is added for a wagon Fred can use Forecast (posted about previously) to plan an opening splash.

Text Club: The most obvious use of a texting group is to broadcast specials and locations, but you could do a lot beyond that. Customers could text orders and then receive a text when the order is ready. Which brings us to…

Payment: Square. The vendor pricing is quite competitive with traditional card payment methods. And you can’t beat the wow factor. 😉

It’s going to take my superior communication skills to present this to Fred. Social media wasn’t even thought of when he was last in the business world. I’ll let y’all know how it goes!

Business Scenario #2: Compressed Natural Gas (CNG)

My brother’s father-in-law (what do I call him? Father-in-law once removed? 2nd Father-in-law?), Bob Kulp, is a seasoned business owner and entrepreneur (It runs deep in his family) and his latest project is the conversion of traditional gasoline vehicles so that they run off of natural gas, which is significantly cleaner and cheaper than gasoline. He is in the process of building a CNG filling station on his property. He is avidly promoting CNG  and fleet conversion across Wisconsin.

Possible Social Media/Technology for Business Scenario #2

App: the best sales pitch is to show someone the money and I find the easiest way to track money is through an app. A CNG app could track

  • mileage of CNG vehicle and how much less pollution it exhausts
  • how much saved per gas purchase compared to gasoline prices in the area
  • how close you are to paying off conversion cost with lower fuel costs and better gas mileage. Once conversion is paid for this converts to a pure savings number.
  • how close you are to a CNG filling station

Each of these tracking should allow for sharing the positive numbers to social networks. “Aliya has saved $326 so far with Kulp Energy Solutions!” followed by a link.

Bob is already quite active on social networks, both personally and professionally, so just go observe and learn.

Business Scenario #3: Local Sports Scene

My brother Ethan has noticed that there is one sport that gets a lot of attention nationally that has a local scene in the Tulsa area who is ignored by all local media. I can’t tell you which one because you might capitalize on this idea before he gets to. ::glare:: don’t even think about it!

Possible Social Media/Technology for Business Scenario #3

He is first going to build an online reputation of an expert in the sport. Once that is established he wants to leverage it to get radio spots. All of this is a little hazy because some of it requires equipment investments that he does not currently have the money for. Any angel investors out there?

Twitter: He should live-tweet national events in this sport. He should also host a weekly TweetChat (which I described to him as a “twat on Chitter’ just the other day. How embarrassing.) on the sport.

Google+: He should do hangouts from local events and do hangout interviews with the athletes on Google+. He could also broadcast hangouts from the teams’ gyms with multiple interviews.

Blog: Predictions, commentary, reviews, interviews, etc.. of each local event.

Podcast: live broadcasting from local events that are also being broadcasted on television (which might restrict Hangouts). This will be the easiest part to convert to radio.

Many of these require portable wifi or 4G internet, a laptop or tablet with a good web camera, an external mic (maybe 2?), and access to cable television. With that high financial threshold this venture might take some time to happen, but I’m confident Ethan can make it a success!

Facebook Insights

17 Jan

Few things delight my nerdy little soul as much as a graph of a useful metric over time.  I prefer line graphs, but a pie chart can be fun, too. Graphs are definitely the strong point of Facebook’s Insights for Pages. I think even the Cinderella story benefits from some graphs, this one courtesy of Kurt Vonnegut.

What Facebook Insights could benefit from however is some clearer terms.  Here are some I find the most confusing. Hopefully, my explanations help.

People Talking About This

This is a plain and simple interaction metric. It is a sum of unique users who liked, commented, or shared your post. The fun thing about this number is that it displays itself to all your page visitors right under your tabs list on the left.

Virality

First off, does anyone know how to pronounce this?

This percentage metric tells you how many people interacted with your post (liked, shared, or commented) out of how many people saw your post (either directly or through their friends.) In other words, it takes the number for ‘People Talking About This’ and divides it by the ‘Reach’ number.

Story

At first the term seems to imply that it’s a post from either you or one of your fans, but it’s not. A story is generated whenever someone interacts with your post in anyway. You can think of as what would show up in the ticker feed. As we said above, it’s also the ‘People Talking About This’ metric.

One term I was not able to get a handle on was the metric ‘Engaged Users’. Facebook says it’s a frequency of clicks on your story. This is more than just story generations, but definitely less than ‘Reach’. The interesting tidbit I found by clicking on individual posts’ ‘Engaged Users’ numbers is the number of people who have given negative feedback, usually a hiding of the post. This still left questions though because the ‘Engaged Users’ count was still higher than the sum of the negative feedback number plus ‘People Talking About This’ number.

Before I go onto which metrics I watch carefully and do happy dances over, listen to Don McMillan’s comedy sketch about Power Points. His commentary on graphs is gold. “Power Points caused the mortgage meltdown!”

The power of social media are relationships and the conversations that drive them. Therefore, I value the ‘People Talking About This’ metric, even though it’s a mouthful to say. You can get a quick idea of this from the Insights Dashboard (what you see when you first click on Insights), but you really should go its own individual graphs. There you can see…

  • Demographics of people who interact with you. On Cole Butler for Sheriff‘s page I found out that even though the gender split for likes of the page is 64% female and 34% male (where’s my other 2%?), interactions are done by 58% female and 40% male. So, even though Cole has more female likes than male likes (possibly because Facebook has more female users), the males are more likely to interact.
  • Side-by-side comparisons of interactions and the viral reach those interactions provided. This gives you an idea of how deeply you reach into interactive fans’ networks and how influential your fans are. I wish there was a way to overlay these two graphs.

There will be more posts about this topic, I”m sure. We haven’t talked about Edge Rank yet! Stay tuned!