Mobile & Future-Tense

26 Dec

I’m a huge fan of original content. I try to keep all of my personal and business social accounts (with the exception of Pinterest)  at least 75% original content (please don’t go run a calculation on my stream. That’s a rough guess.) However, this article was so good that I didn’t want you to miss out. I can tell it was good because it got me thinking and connecting it with other ideas in my head. Please give it a read and then read my response here.

Why Real World Socializing is the Next Big Thing for Social Media by Rene Pinnell

Although Rene doesn’t explicity state it, a theme that emerges for me is that online communications are the catalyst for offline action. Example: Have you ever seen pictures of people owling or planking? This online trend faciliated an entire evening of fun for my family and uncle’s family of doing both at once.

Top to bottom: Nathan, Naomi, Caleb, Isaac, Samuel, Joshua, Ethan

This is a particularly interesting example in that five of the participants and spectators were either inactive or absent entirely from any online social networks. Your actions can be influenced by social media whether you participate or not!

Most of my restuarant choices are driven by my Foursquare friends. My book and movie choices have always been driven by friend recommendations, but now they come via Facebook. I could go on and on, but you see the point.

The disconnect that Rene points out is that right now social networks can only document what we’re doing away from our computer screens. Social media can only talk about it before and after the fact. Anyone who has tried to live tweet an event knows that mobile can’t solve this entirely. In order to document something you lose part of the live experience. This is true even of older technologies. Have you ever felt like you missed an event simply because you were so busy videotaping it?

This is where Rene brings in the concept of adding a future-tense layer in social media. Basically, this would allow social media to be an even better catalyst for offline activity than it is now. In my mind this immediately connected with three services I’m alreadying using: Google+, Schemer, and Foursquare.

  • Google+: if I’m going to plan activities online I don’t want to handle the social drama of deciding who can come and who should know. Google+ circles are the answer.
  • Schemer: Rene looks very ignorant for writing an article about Schemer without mentioning them by name. If he had written it 2 months ago though he would have been prophetic. Schemer obviously is still in its infancy, but the possibilities here are huge.
  • Foursquare: Facebook recently launched a messenger app to work in conjunction with its primary mobile app. What if Foursquare had a messenger app? You could invite friends to check-in at a certain place at a certain time and it would notify the venue of your plans. You could choose the privacy level of both the event and of the messages. It would be both a social calendar and a reservations system.

One final thought. I haven’t yet tried the apps Rene and team have created: foreca.st and Hurricane Party. I have downloaded foreca.st and will let you know how it goes! I thought it was highly commendable fo Rene to write an article that is so close to his product without once pitching his apps. Cheers, Rene!

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One Response to “Mobile & Future-Tense”

Trackbacks/Pingbacks

  1. Dreaming Social « Magic Bottle Marketing - January 27, 2012

    […] Bonus: when a new location or stop is added for a wagon Fred can use Forecast (posted about previously) to plan an opening […]

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