Dreaming Social

27 Jan

Three of my family members are looking at some new business ventures. One of them is even under construction as we speak! Being the social media addict that I am, I’m already dreaming up ways that internet technology and social media can be of assistance to their efforts. I very much want this blog to be practical and hands-on. Blogs extolling the virtues of social media are a dime-a-dozen, after all. So, here are some futuristic case studies, if such a phrase is legitimate. ūüėČ

Business Scenario #1: Taco Stand

My uncle, Fred Sutherland, is in the last stages of being released from the Texas State Prison System on parole. It’s a scary economic world for us all right now, but ex-cons have a much worse time of it than the rest of us do. A long story short is that he has a business plan ready to implement for several food wagons (he’s currently looking at tacos and burgers). He wants to target the downtown professional on lunch break, the construction crews that do not have their own transportation while on site. The plan is to be able to hit two or three key locations in a day at their specific lunch/supper rush.

Possible Social Media/Technology for Business Scenario #1

FourSquare: I’m recommending to Fred that he create a FourSquare account for each food wagon. I would like to see original quirky names. Each FourSquare account would build a strong local network of friends for each of its stops. Through push notifications and ‘Nearby’ features a lot of the daily promotional work will be ‘outsourced’ to FourSquare. Bonus: when a new location or stop is added for a wagon Fred can use Forecast (posted about previously) to plan an opening splash.

Text Club: The most obvious use of a texting group is to broadcast specials and locations, but you could do a lot beyond that. Customers could text orders and then receive a text when the order is ready. Which brings us to…

Payment: Square. The vendor pricing is quite competitive with traditional card payment methods. And you can’t beat the wow factor. ūüėČ

It’s going to take my superior communication skills to present this to Fred. Social media wasn’t even thought of when he was last in the business world. I’ll let y’all know how it goes!

Business Scenario #2: Compressed Natural Gas (CNG)

My brother’s father-in-law (what do I call him? Father-in-law once removed? 2nd Father-in-law?), Bob Kulp, is a seasoned business owner and¬†entrepreneur¬†(It runs deep in his family) and his latest project is the conversion of traditional gasoline vehicles so that they run off of natural gas, which is significantly cleaner and cheaper than gasoline. He is in the process of building a CNG filling station on his property. He is avidly promoting CNG ¬†and fleet conversion across Wisconsin.

Possible Social Media/Technology for Business Scenario #2

App: the best sales pitch is to show someone the money and I find the easiest way to track money is through an app. A CNG app could track

  • mileage¬†of CNG vehicle and how much less pollution it exhausts
  • how much saved per gas purchase compared to gasoline prices in the area
  • how close you are to paying off conversion cost with lower fuel costs and better gas mileage. Once conversion is paid for this converts to a pure savings number.
  • how close you are to a CNG filling station

Each of these tracking should allow for sharing the positive numbers to social networks. “Aliya has saved $326 so far with Kulp Energy Solutions!” followed by a link.

Bob is already quite active on social networks, both personally and professionally, so just go observe and learn.

Business Scenario #3: Local Sports Scene

My brother Ethan has noticed that there is one sport that gets a lot of attention nationally that has a local scene in the Tulsa area who is ignored by all local media. I can’t tell you which one because you might capitalize on this idea before he gets to. ::glare:: don’t even think about it!

Possible Social Media/Technology for Business Scenario #3

He is first going to build an online reputation of an expert in the sport. Once that is established he wants to leverage it to get radio spots. All of this is a little hazy because some of it requires equipment investments that he does not currently have the money for. Any angel investors out there?

Twitter: He should live-tweet national events in this sport. He should also host a weekly TweetChat (which I described to him as a “twat on Chitter’ just the other day. How¬†embarrassing.) on the sport.

Google+: He should do hangouts from local events and do hangout interviews with the athletes on Google+. He could also broadcast hangouts from the teams’ gyms with multiple interviews.

Blog: Predictions, commentary, reviews, interviews, etc.. of each local event.

Podcast: live broadcasting from local events that are also being broadcasted on television (which might restrict Hangouts). This will be the easiest part to convert to radio.

Many of these require portable wifi or 4G internet, a laptop or tablet with a good web camera, an external mic (maybe 2?), and access to cable television. With that high financial threshold this venture might take some time to happen, but I’m confident Ethan can make it a success!

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