Tag Archives: Advertising

Embrace the Taboo: Pricing

10 Mar

Photo by Soham_Pablo

Money is a taboo in our culture. We’ve all been told, don’t ever be the first to bring up money in the hiring process. We say that there are three things not to be discussed in polite company, but money is possibly the worst. You really shouldn’t talk about money with your date either. So you definitely shouldn’t ask me how much Magic Bottle Marketing’s social media services is going to cost your business, right? WRONG!

I won’t try to explain why people think you shouldn’t talk about money, because I have no idea. I always want to see the figures up front. I can tell you why that is!

  • Money is often the deciding factor. I can either work for that amount or I can’t. I have this much money to spend, so I can either afford it or I can’t. I am already doing two volunteer projects so I simply don’t have the time for a pro bono job. These are cut and dry decisions that rest on number. I would rather know that number sooner rather than later.
  • It tells me a lot about who I am talking to. How much someone is asking for or willing to pay tells me how much they know about the market, the product in question, what type of project they’re doing, how serious and committed they are, etc, etc…
  • It saves me and them a lot of time. If I don’t like what I find out in the above two bullet points I want to know that right away so I don’t waste anyone’s time discussing a project that will never be.

So how much does social media for local businesses from Magic Bottle Marketing cost?

My pricing is similar to a restaurant’s pricing–pick two sides and an entree for $10 set-up. Your choices are…

Sides

  • LinkedIn company page
  • Facebook business page
  • Twitter

Entrees

  • Google+ company page
  • Pinterest

Appetizers

  • FourSquare venue
  • Google Places setup
  • 1 Google Adwords campaign
  • 1 Facebook ad campaign
  • FourSquare special setup

Appetizers are a one-time only fee—$50 for each. Obviously, campaigns and specials can be purchased multiple times. Your first two sides are $100 each per month, but the third is just $50 per month. Entrees are $150 per month. You can get a combo dinner (two sides and an entree) for $300 per month.

What are you paying for?

You are mostly paying for content creation and expert knowledge of how each platform can be customized to your business and its goals. Thus, sites whose content requires more time and effort (Google+ and Pinterest) cost more. Services that are a one-time only creation (campaigns and specials) cost less.

Pricing is something I thought about for months before I even bought the domain magicbottlemarketing.com. After surveying the local industry, I decided that my market niche would be affordable, customized content creation for social media for businesses. That niche was empty. Most businesses right here in Claremore either have no social media presence at all, are struggling to manage it on their own, or are being overcharged for setup only, content poor, non-customized social media accounts. And none of my competitors list their pricing up front.

You have better options! Please drop me a line at anna@magicbottlemarketing.com or give me a ring on my cell at 918-933-2303 and let’s get your business on the path to social success that’s affordable!

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3-in-1 Package

14 Dec

Today’s post is my ever-evolving sales pitch. In person it is of course much shorter. Consider this back story. 😉

Sales leads come mostly in three forms: returning customers, referrals, and advertising. Social media is a package that allows you to do all three.

Photo by John Hagstrom

Everyone prefers the known and trusted to the unknown and unproven. This is why people keep returning to the same businesses. I know the milk at Swan Bro.’s Dairy to be of high quality, so I keep going back. Through my household consumning about a gallon of their milk a day (true story) I’ve developed a congenial relationship with the brothers themselves, their family members that also work there, and a few nonfamily clerks. When they put out a crate of tomatoes for sale I bought some even though I had never had their tomatoes. Gardening and dairy farming only look the same on Hallmark cards, so it’s not that skills translate (that analogy would involve me buying cheese from them.) It’s because I had a positive relationship with them and I interacted with them regularly, about every other day.

There aren’t very many stores, outside of gas stations and grocery stores, that people frequent as often as I do Swan’s Dairy. What if a company like RCP Print Solutions started offering a new product or service? I will probably not see whatever fine little sign they put up in their storefront, like I saw Swan’s tomatoes. However, if they have been maintaining our relationship on Facebook or Google+ by posting engaging content consistently, and put up a blurb there about their new product I will see it and quite possibly act on it.

We're Watching You

On Facebook and Twitter anytime I interact with a page my whole network sees it. When I like a business’ page on Facebook it appears in my profile—right after where I work and who I’m dating! Anyone can see who I’m following on Twitter. My relationship with that business becomes part of my online identity. Both of these social networks keep track of what I do and use it to recommend that account to my network. “Anna Bavido has liked this.” “You follow a user who follows Magic Bottle Marketing.” Social media digitizes and amplifies word-of-mouth.

Photo by InCase.

If you do decide to do advertising online social media allows you to target these by an incredible number of variables. Unlike an ad in the newspaper or TV your online ad is relevent to the viewers and what they’re looking at. You can target by city location, zip code, what other interests they have, what they’re Googling, what language they’re using, age, and gender. You can even exclude certain categories, such as people looking for DIY or people you’ve already reached. I will probably have multiple blogs about advertising online and socially. Consider this just the top of the fork! (Hebrew saying equivalent to the tip of the iceberg)

Best part to my Scottish heart? All of this is free at best or significantly cheaper than other means at worst!