Tag Archives: Social Media for Businesses

Embrace the Taboo: Pricing

10 Mar

Photo by Soham_Pablo

Money is a taboo in our culture. We’ve all been told, don’t ever be the first to bring up money in the hiring process. We say that there are three things not to be discussed in polite company, but money is possibly the worst. You really shouldn’t talk about money with your date either. So you definitely shouldn’t ask me how much Magic Bottle Marketing’s social media services is going to cost your business, right? WRONG!

I won’t try to explain why people think you shouldn’t talk about money, because I have no idea. I always want to see the figures up front. I can tell you why that is!

  • Money is often the deciding factor. I can either work for that amount or I can’t. I have this much money to spend, so I can either afford it or I can’t. I am already doing two volunteer projects so I simply don’t have the time for a pro bono job. These are cut and dry decisions that rest on number. I would rather know that number sooner rather than later.
  • It tells me a lot about who I am talking to. How much someone is asking for or willing to pay tells me how much they know about the market, the product in question, what type of project they’re doing, how serious and committed they are, etc, etc…
  • It saves me and them a lot of time. If I don’t like what I find out in the above two bullet points I want to know that right away so I don’t waste anyone’s time discussing a project that will never be.

So how much does social media for local businesses from Magic Bottle Marketing cost?

My pricing is similar to a restaurant’s pricing–pick two sides and an entree for $10 set-up. Your choices are…

Sides

  • LinkedIn company page
  • Facebook business page
  • Twitter

Entrees

  • Google+ company page
  • Pinterest

Appetizers

  • FourSquare venue
  • Google Places setup
  • 1 Google Adwords campaign
  • 1 Facebook ad campaign
  • FourSquare special setup

Appetizers are a one-time only fee—$50 for each. Obviously, campaigns and specials can be purchased multiple times. Your first two sides are $100 each per month, but the third is just $50 per month. Entrees are $150 per month. You can get a combo dinner (two sides and an entree) for $300 per month.

What are you paying for?

You are mostly paying for content creation and expert knowledge of how each platform can be customized to your business and its goals. Thus, sites whose content requires more time and effort (Google+ and Pinterest) cost more. Services that are a one-time only creation (campaigns and specials) cost less.

Pricing is something I thought about for months before I even bought the domain magicbottlemarketing.com. After surveying the local industry, I decided that my market niche would be affordable, customized content creation for social media for businesses. That niche was empty. Most businesses right here in Claremore either have no social media presence at all, are struggling to manage it on their own, or are being overcharged for setup only, content poor, non-customized social media accounts. And none of my competitors list their pricing up front.

You have better options! Please drop me a line at anna@magicbottlemarketing.com or give me a ring on my cell at 918-933-2303 and let’s get your business on the path to social success that’s affordable!

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Customer Complaints: Your Chance to Shine

21 Feb

Fact #1: you can’t please everyone.

Fact #2: people have big mouths.

What happens when you mix the above facts with social media? You get your chance as a business owner to shine. Here are 3 reasons why social media is a better way to interact with unhappy customers than any other method, including face-to-face!

1. You get alerted to the complaint immediately.

If a customer has an issue with your business and mentions it to friends in person or on the phone there is no way for you to know that they did that. Even if they’re forward enough to tell you their complaint there’s no way for you to track down all those people they might have talked to. Not so on the interwebs! First, if you have some kind of social media platform you are inviting people to communicate with you there. When they do, you’re notified, have a way to contact them back, on top of being handed a great deal of their contact information.

Bonus: what if they don’t contact you directly on social media, instead using their own status or posting a review? Between alert services such as Google Alerts and Social Mentions and the built-in search features on Twitter & Google+ you can still find out quickly!

2. You get to be on stage.

When a person complains to me offline about a company I only get to hear their side of the story. I don’t get to find out if the company ever made it right to that customer. If that exchange takes place online the company has the opportunity to change it from a complaint to a conversation. They get to  publicly make it right. As you resolve their concerns and win back their business, all of your network and all of their network get to watch you value your customers through action, watch you be attentive, courteous, and professional. Instead of this being a negative mark for you, it grows your positive brand image.

3. You get to pleasantly surprise people.

Most businesses do not respond to negative customer feedback online. Why this is, I have no idea. Business owners aren’t completely rational beings, I guess. 😉 So, when you do respond you immediately get on everybody’s good side. Take every chance to stand out against the rest of your competitors!

Word of warning here: if you try to censor any complaints or negative feedback online you just end up multiplying it. Censoring is a extreme move that only accelerates the aggression. Don’t hide your head in the sand by hitting that delete button! Deal with the problem!

Your business’ approach to customer service is a big part of Magic Bottle Marketing’s intake process. This is not something either of us wants to have to plan on the fly. I will work with you to have a strategy in place so that when someone does complain, you’ll get to shine!