Tag Archives: Message

Refining Your Message

16 Feb

Communicating a message effectively is both an art and science. What do art and science have in common? They both take a lot of repetition to perfect and they both progress faster with feedback! Tuesday, I edited my ‘About‘ and ‘Services‘ pages. I’m CCing it here so I can get your feedback through comments.

About

Magic Bottle Marketing provides social media management and consulting services for local Green Country businesses. Social media is like a magic bottle that conveys your message to your customers faster, cheaper, and more effectively than traditional means. It combines three types of sales leads–advertising, returning  customers, and referals—into one powerful medium.

Photo by Joel Chan

Anna Bavido founded Magic Bottle Marketing in 2011 out of a passion for her community and her own social media addictions, errr… experience. She has lived in Claremore since 2001 and graduated from Rogers State University in 2009 with a bachelor’s of science in social sciences. When she’s not teaching businesses to be sociable she is invovled in politics, family, karate, social media, and Jesus–but not necessarily in that order. Her favorite social network is Google+.

Services

Magic Bottle Marketing approaches each client every day with 3 mottos.

  1. Give the client the biggest bang for their buck.
  2. The right tool for the right job.
  3. Track performance.

The first one is an attitude of gratefulness and responsibility for clients. You don’t have to give me business and I take the fact that you did very seriously. For more explanation, see Corporate Gratitude. Second, is a messaging approach that leverages the right social networks in the right way for clients’ goals and targeted customers. This is further explained in Social Media and Angry Birds. Third, I look back as often as I look forward. If I don’t know what I did before and how well it worked, I won’t know what to do next. I blogged about this some in the post Reflections.

With this mindset, I provide tiered contract management services for the following social media platforms–

  • Facebook
  • Twitter
  • Google+
  • Foursquare
  • LinkedIn
  • Pinterest
  • Google Adwords
  • WordPress

Service packages are customized to each client and start as low as $200/month. Discounts are available for churches, charities, and other nonprofits. Call Anna at 918-933-2303 or drop her a line at anna@magicbottlemarketing.com to find out how Magic Bottle Marketing can best help your business!

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Social Media and Angry Birds

8 Dec

I got hooked on Angry Birds when it became free to play in Google Chrome. After that it quickly ended up on my iPod Touch for offline playing. I am not a good player by any means, but I have learned a few tricks. One of these is to shoot each bird at the material it’s designed to destroy. Little blue guys are best for breaking up glass. The yellow bird can penetrate wood like no one else. The black explosive bird is ideal for leveling stone. In sociological and economic terms we would say that Angry Birds have specialization or division of labor. Remember reading about those concepts in school? It’s supposed to help set us humans apart from the animals, although bees have been doing it for a while.

This division of labor affects what type of innovations and tools come to be. We improve on what we already use. We solve problems we encounter and get inconvienced by. What one person invents to solve problem A is then used by the next person to solve problem A AND problems F and G that the inventer hadn’t gotten to yet.

Take a quantum leap here from slingshots, bees, and the wheel to social media platforms. Facebook started as a way for college students to connect (don’t believe quite everything in The Social Network). Twitter was born linked with ideas we now know as mobile and location-based. Google+ from its infancy has focused on resolving privacy issues that had left users of both Facebook and Buzz reeling. From those early days though each platform has grown way beyond whatever problem they were solving. Facebook is king of calendar socialization with Facebook Events. Twitter has become among many things a link farm and a chat service. Google+ is replacing blogs for some.

Imagine if in Angry Birds you threw every single bird at the exact same spot with equal force. I didn’t have the patience to try this method until I could progress no further, but I think we can all agree that your results would never be as good as if you used birds for what they’re good at. With that in mind, why would you ever publish the exact same post to all your social networks? For just a tiny bit more effort you can get much better results.

I might personally prefer one platform over another (Gladie here!), but I’m not going to dismiss the potential customers on any platform. If I’m going to do something I’m going to do it well. I learned the process, lingo, and community of each social network I provide professional services for. I do believe in a clear, cohesive message across all networks, but I always type out each post separately for each network. I use fewer emoticons on LinkedIn than I do on Facebook. I use relevant hashtags on Twitter. I try to include an image with Facebook posts, because Facebook’s algorithims favor images (this area of my Facebook page still needs some improvement). I post longer thoughts on Google+ than I would ever consider on any other platform. In fact, I’m considering cross-posting every entry here on Google+.

To sum up, a motto from my dad. “The right tool for the right job.” And if you wanted to know, I’m currently on the last game of Mine and Dine on Angry Birds. I hope to finish the world tonight!