Tag Archives: Google+ Hangouts

Speak Up Google!

26 Mar

This article by J.C. Kendall was originally published on his company’s website, TekPersona. Reprinted with his permission.

Image Provided by TekPersona

Think back a moment: all the way to Sept 30, 1997.  Do you remember what happened?

On that early morning, a few employees of Microsoft took a huge metal version of the Internet Explorer Logo, placed it on the front lawn of the Netscape headquarters in Mountain View, and took enough pictures of it there to make sure that nobody in media would be without a shot of their own for their stories.

That day was the launch date of IE4.0, and the date when the fate of Netscape was decided forever.  We would win, and they would lose.  We had a demonstrably better browser, and it was free.  Game over.  We shoved our arms down their throat, and cut of their oxygen until they died.  That is BUSINESS.

That was the end game, not the beginning.  For the past two years, Microsoft had made a point of taking their medicine over every actual deficiency with versions 1 through 3 of IE, they made sure that not a single untruth or exaggeration about the product was unchallenged.

The media at that time was in love with Marc Andreessen, the kid fresh from College who was going to take down those big bullies in Redmond.  (Sound familiar?)  To the Silicon Valley press, it was as if Andreessen’s flatulence was of the fragrance of Strawberries.  The media had their story, and they were sticking to it.

That meant that everything Microsoft did in combating Netscape was treated with hostility unlike anything we had ever seen before in Redmond.  For Microsoft to be competing with the little Mountain View startup from (admittedly) behind, meant that we were to some, trying to take the food out of the mouths of Netscape infants and feed it to our wolves, or Steve Ballmer.

The fact is, Internet Explorer 3.0 was also a better browser than Netscape’s version, but the media would not say so, even in the face of unassailable evidence.  It was faster, it was more secure, had more features, and did I mention FREE? The technical media decided that Free was a bad thing, if it meant that Andreessen and Netscape would not slay the Dragon of the Pacific Northwest.  It was “unfair”, it was “predatory” and to many it was “illegal”.

No matter that thousands of Small-to-Medium businesses benefitted from being able to use a state-of-the-art Browser without undertaking another hit to their bottom lines.  We were evil, and that is all that mattered to the Tech Media.

In the areas where the media was unfair, we went after them with a vengeance, made them print retractions, explain themselves, and their testing methodologies to the point where it was easier for the Media to simply tell the truth about our product, than for them to have anyone from Building 22 pick up the phone and throw down on them.

As you know, the Technical Media’s favorite whipping boy at the moment is Google +, which by any measure is a fantastic product, with the fastest adoption rate of any web site in the history of the Internet. However, if you read or listen to Tech Media, Google + is a “Ghost town”, a “failure”, and a place where almost nothing of interest is happening. The media is not only pushing these stories weekly, by quoting nobody but each other, they are ramping up their zeal against Google with blatant lies and falsehoods, mis-quotes, exaggerations and more.

Google’s response?

Crickets.

I have been imploring Google for weeks now to answer the Media with a series of FACTS about their product to combat the meme that is beginning to take hold.  “Google + is a loser, and if you use it, it means you are a loser too. “  Once this idea is firmly established, it will not matter what Google does, the product will never reach its potential.

Microsoft set the stage where upon the release of IE 4.0, that the media had no choice but to be honest and admit that Netscape had been surpassed by a free product. Market share of browser usage shifted almost overnight, and by the end of the year, the writing was on the wall for the boys in Mountain View who said they were going to bury us.  (We never forgot that).

Google need not get into any fights, they only need correct the inaccuracies and let the media know that they will hold them to account.  Once that happens, they will have no choice but to tell the truth and the truth is clear.  Google + rocks, and is the single best Social Media platform for both individuals and businesses alike. Those are simple facts. Why would Google not want to say so?  Why would Google not want to point out what happened to the user base at Skype when G+ members discovered Hangouts?

Why has Google not spoken to businesses like mine that are literally saving hundreds of dollars per month from the combination of Google + Hangouts and Google Voice for their corporate communications?  Where is the [insert expletive here:] case study, Google?

At this rate, without Google changing course,  there will come a point where Google + cannot get good enough to combat the perception that it is a failure in the marketplace, and that its users are a only bunch of geeks and early adopters who buy nothing but computer games.

It is time, Google to respect your users, and the businesses that reside on this forum, by not allowing the Media to poison your well of users into undesirable market segments.  You need to tell the Media who we are, and you need to tell them why we love and use your product. So far, your efforts in this regard have been anemic to the point of meaningless.  I do business here.  I bring my clients here.  How about showing us some appreciation, by defending our reasons for being here?

I am not suggesting that at some point, you might want to put a giant Google + Logo on the front steps over at Facebook.  Nevertheless, if you ever do, I can give you the phone number to a shipping company familiar with such activities.

Netscape thought we were childish with the logo stunt, but to that, I say “If you done it, it aint braggin.”

Go Get Um, Google!

(disclaimer: I am in no way endorsing the Internet Explorer Browser of today, which due to lack of competition has suffered greatly.  I love and use Chrome, because Chrome just rocks.  )

Social Media Tulsa Conference 2012

13 Mar

March 15th and 16th, this Thursday and Friday, is the second annual Social Media Tulsa Conference! I am so excited to get to attend AND live plus it! Here some basic intro information and what sessions I am most excited for!

What is Social Media Tulsa?

Social Media Tulsa (or #SMTulsa) started as a monthly meetup group (which it still is!) and has grown into a website, social media accounts, a support and ideas network, a digital Chamber of Commerce of sorts, AND a conference!

The conference will be at the downtown Tulsa Hyatt and start with registration at 9 am Thursday with the keynote following at 10 am. It’s a nonstop partying classroom all that day and the next! There will be a blogger’s lounge, keynotes, breakout sessions, a showing of Twittamentary, a Tweetup, and as many Google+ Hangouts as I can squeeze in!

What’s exciting?

Mandy Vavrinak

My friend Mandy Vavrinak will be talking about the Relevance Revolution on Thursday right after lunch. We use people’s opinions and experiences as time saving mechanism all the time. Now, that advice is filtered through social media–and it went global! But I’m sure Mandy will have more interesting things to say about it. 🙂

Next on the list is Who Let the Dogs Out? or Social Pets at 1 on Friday. Why? Because I’m a dog person. 🙂

TillmanSkates.com

And then I’m torn because overlapping the amazing rollerblading dog is a Pinterest support group, which just sounds like too much fun! Any ideas on how to do both?

What will you be adding to the event?

I will be live plussing as many sessions as I can attend and type out notes for!

I will be doing as many Google+ Hangouts as time allows. I want to introduce Plussers to Tulsa and Tulsans to Google+!

Circle me on Google+ and let me know you want in the #SMTulsa circle in order to catch all this goodness!

Wow! What should I do now?

You should register for the conference on EventBrite and support the amazing sponsors who make this possible! You should also send karma to Cheryl Lawson who asked me to live plus the conference!

This year’s sponsors include Party Aficionado, Cherry Street Studios, Social Media Examiner, Captured Charms Photography, Tulsa Humane Society, Focus Consulting, Kalvin Kleen Mobile Marketing, MyMedLab, Tulsa Food Guy, Skinny Scoop, Apartment Guide, Other World Computing, Vocus, Summerside Vineyards, Natural Balance Pet Food, and Concord Keystone.

Dreaming Social

27 Jan

Three of my family members are looking at some new business ventures. One of them is even under construction as we speak! Being the social media addict that I am, I’m already dreaming up ways that internet technology and social media can be of assistance to their efforts. I very much want this blog to be practical and hands-on. Blogs extolling the virtues of social media are a dime-a-dozen, after all. So, here are some futuristic case studies, if such a phrase is legitimate. 😉

Business Scenario #1: Taco Stand

My uncle, Fred Sutherland, is in the last stages of being released from the Texas State Prison System on parole. It’s a scary economic world for us all right now, but ex-cons have a much worse time of it than the rest of us do. A long story short is that he has a business plan ready to implement for several food wagons (he’s currently looking at tacos and burgers). He wants to target the downtown professional on lunch break, the construction crews that do not have their own transportation while on site. The plan is to be able to hit two or three key locations in a day at their specific lunch/supper rush.

Possible Social Media/Technology for Business Scenario #1

FourSquare: I’m recommending to Fred that he create a FourSquare account for each food wagon. I would like to see original quirky names. Each FourSquare account would build a strong local network of friends for each of its stops. Through push notifications and ‘Nearby’ features a lot of the daily promotional work will be ‘outsourced’ to FourSquare. Bonus: when a new location or stop is added for a wagon Fred can use Forecast (posted about previously) to plan an opening splash.

Text Club: The most obvious use of a texting group is to broadcast specials and locations, but you could do a lot beyond that. Customers could text orders and then receive a text when the order is ready. Which brings us to…

Payment: Square. The vendor pricing is quite competitive with traditional card payment methods. And you can’t beat the wow factor. 😉

It’s going to take my superior communication skills to present this to Fred. Social media wasn’t even thought of when he was last in the business world. I’ll let y’all know how it goes!

Business Scenario #2: Compressed Natural Gas (CNG)

My brother’s father-in-law (what do I call him? Father-in-law once removed? 2nd Father-in-law?), Bob Kulp, is a seasoned business owner and entrepreneur (It runs deep in his family) and his latest project is the conversion of traditional gasoline vehicles so that they run off of natural gas, which is significantly cleaner and cheaper than gasoline. He is in the process of building a CNG filling station on his property. He is avidly promoting CNG  and fleet conversion across Wisconsin.

Possible Social Media/Technology for Business Scenario #2

App: the best sales pitch is to show someone the money and I find the easiest way to track money is through an app. A CNG app could track

  • mileage of CNG vehicle and how much less pollution it exhausts
  • how much saved per gas purchase compared to gasoline prices in the area
  • how close you are to paying off conversion cost with lower fuel costs and better gas mileage. Once conversion is paid for this converts to a pure savings number.
  • how close you are to a CNG filling station

Each of these tracking should allow for sharing the positive numbers to social networks. “Aliya has saved $326 so far with Kulp Energy Solutions!” followed by a link.

Bob is already quite active on social networks, both personally and professionally, so just go observe and learn.

Business Scenario #3: Local Sports Scene

My brother Ethan has noticed that there is one sport that gets a lot of attention nationally that has a local scene in the Tulsa area who is ignored by all local media. I can’t tell you which one because you might capitalize on this idea before he gets to. ::glare:: don’t even think about it!

Possible Social Media/Technology for Business Scenario #3

He is first going to build an online reputation of an expert in the sport. Once that is established he wants to leverage it to get radio spots. All of this is a little hazy because some of it requires equipment investments that he does not currently have the money for. Any angel investors out there?

Twitter: He should live-tweet national events in this sport. He should also host a weekly TweetChat (which I described to him as a “twat on Chitter’ just the other day. How embarrassing.) on the sport.

Google+: He should do hangouts from local events and do hangout interviews with the athletes on Google+. He could also broadcast hangouts from the teams’ gyms with multiple interviews.

Blog: Predictions, commentary, reviews, interviews, etc.. of each local event.

Podcast: live broadcasting from local events that are also being broadcasted on television (which might restrict Hangouts). This will be the easiest part to convert to radio.

Many of these require portable wifi or 4G internet, a laptop or tablet with a good web camera, an external mic (maybe 2?), and access to cable television. With that high financial threshold this venture might take some time to happen, but I’m confident Ethan can make it a success!