Tag Archives: Social Media

Embrace the Taboo: Pricing

10 Mar

Photo by Soham_Pablo

Money is a taboo in our culture. We’ve all been told, don’t ever be the first to bring up money in the hiring process. We say that there are three things not to be discussed in polite company, but money is possibly the worst. You really shouldn’t talk about money with your date either. So you definitely shouldn’t ask me how much Magic Bottle Marketing’s social media services is going to cost your business, right? WRONG!

I won’t try to explain why people think you shouldn’t talk about money, because I have no idea. I always want to see the figures up front. I can tell you why that is!

  • Money is often the deciding factor. I can either work for that amount or I can’t. I have this much money to spend, so I can either afford it or I can’t. I am already doing two volunteer projects so I simply don’t have the time for a pro bono job. These are cut and dry decisions that rest on number. I would rather know that number sooner rather than later.
  • It tells me a lot about who I am talking to. How much someone is asking for or willing to pay tells me how much they know about the market, the product in question, what type of project they’re doing, how serious and committed they are, etc, etc…
  • It saves me and them a lot of time. If I don’t like what I find out in the above two bullet points I want to know that right away so I don’t waste anyone’s time discussing a project that will never be.

So how much does social media for local businesses from Magic Bottle Marketing cost?

My pricing is similar to a restaurant’s pricing–pick two sides and an entree for $10 set-up. Your choices are…

Sides

  • LinkedIn company page
  • Facebook business page
  • Twitter

Entrees

  • Google+ company page
  • Pinterest

Appetizers

  • FourSquare venue
  • Google Places setup
  • 1 Google Adwords campaign
  • 1 Facebook ad campaign
  • FourSquare special setup

Appetizers are a one-time only fee—$50 for each. Obviously, campaigns and specials can be purchased multiple times. Your first two sides are $100 each per month, but the third is just $50 per month. Entrees are $150 per month. You can get a combo dinner (two sides and an entree) for $300 per month.

What are you paying for?

You are mostly paying for content creation and expert knowledge of how each platform can be customized to your business and its goals. Thus, sites whose content requires more time and effort (Google+ and Pinterest) cost more. Services that are a one-time only creation (campaigns and specials) cost less.

Pricing is something I thought about for months before I even bought the domain magicbottlemarketing.com. After surveying the local industry, I decided that my market niche would be affordable, customized content creation for social media for businesses. That niche was empty. Most businesses right here in Claremore either have no social media presence at all, are struggling to manage it on their own, or are being overcharged for setup only, content poor, non-customized social media accounts. And none of my competitors list their pricing up front.

You have better options! Please drop me a line at anna@magicbottlemarketing.com or give me a ring on my cell at 918-933-2303 and let’s get your business on the path to social success that’s affordable!

Advertisements

Antisocial Type?

7 Mar

Comic by Toothpaste for Dinner

This blog was prompted by three different conversations I had with local business owners today. All together they swirled into this question.

Are there businesses that SHOULDN’T use social media?

Short answer: no! Social media is flexible and can be adopted to any business need!

Personal answer: I personally wouldn’t contract with any company that isn’t safe for children or any doctor’s office. There are too many legal pitfalls in those two industries for them to be worth the risk with my limited legal knowledge.

So why do some business owners think their business wouldn’t benefit from social media? Here’s 5 misconceptions about social media that makes them think this.

1. Social media is only teens.

Where I run into this misconception most is in churches.  I approach them saying “Social media is simply a digitization of what you’re already doing with your members and community. It’s just another communication tool.” and they forward me to the youth pastor. Hello? Did you hear what I just said? Churches aren’t the only ones tainted with this heresy. It’s amusing to me to have people with a question about social media turn to me automatically not knowing that the middle-aged people standing around with me have smarter phones and more experience than I with anything technological or social.

What’s the truth? How about these stats? The average age of a social networker is 37. On Twitter and Facebook, minors are less than 15% of the sites’ users.

2. Social media is only women.

This perception is harder to pick up on. It shows up mor ein conversations and assumptions. I see it when people are surprised when my male marketing colleagues do more than SEO or when an automotive repair businessman tells me that hair saloons would benefit more from social media than his store. I’ve heard the term “chatty Cathy” applied to the social media profession.

How does this assumption hold up? Well, all of the major social networks do have more women than men users, but only slightly. It’s not more than 10% gap on Facebook and Twitter. LinkedIn leans more toward men. Pinterest stands out in that it has the largest gender gap, heavily favoring the ladies. However,  not even that site is devoid of men!

3. Social media is only geeks.

So I should only use it if I’m selling comic collectibles or app development, right? Wrong! Who is the most followed person Google+? +Britney Spears. Is that geek behavior? Please, don’t insult us!

4. Social media is only Facebook, which we all hate.

I know I talk about Facebook a lot on this blog. That’s because that’s where most of my clients’ customers are. However, I’m not recommending a Facebook diet to anyone! And I know anytime anything changes the slightest bit on Facebook your stream fills up with wailing and weeping. It’s hard to take it seriously though when no one leaves. They can’t possibly all hate it as much as they say.

Let’s assume for a moment that you just cannot stand the idea of your business being on Facebook or you have been granted the divine insight needed to know that Facebook would not help your business in the slightest. You still have Google+, Twitter, Pinterest, Tumblr, Flickr, and WordPress to pick from!

5. Social media is only procrastination.

Sounds like a personal problem to me. 😉

If anything this misconception is just another reason to hire Magic Bottle Marketing. If social media is distracting to you and decreases your productivity, let me do it for you!

Customer Complaints: Your Chance to Shine

21 Feb

Fact #1: you can’t please everyone.

Fact #2: people have big mouths.

What happens when you mix the above facts with social media? You get your chance as a business owner to shine. Here are 3 reasons why social media is a better way to interact with unhappy customers than any other method, including face-to-face!

1. You get alerted to the complaint immediately.

If a customer has an issue with your business and mentions it to friends in person or on the phone there is no way for you to know that they did that. Even if they’re forward enough to tell you their complaint there’s no way for you to track down all those people they might have talked to. Not so on the interwebs! First, if you have some kind of social media platform you are inviting people to communicate with you there. When they do, you’re notified, have a way to contact them back, on top of being handed a great deal of their contact information.

Bonus: what if they don’t contact you directly on social media, instead using their own status or posting a review? Between alert services such as Google Alerts and Social Mentions and the built-in search features on Twitter & Google+ you can still find out quickly!

2. You get to be on stage.

When a person complains to me offline about a company I only get to hear their side of the story. I don’t get to find out if the company ever made it right to that customer. If that exchange takes place online the company has the opportunity to change it from a complaint to a conversation. They get to  publicly make it right. As you resolve their concerns and win back their business, all of your network and all of their network get to watch you value your customers through action, watch you be attentive, courteous, and professional. Instead of this being a negative mark for you, it grows your positive brand image.

3. You get to pleasantly surprise people.

Most businesses do not respond to negative customer feedback online. Why this is, I have no idea. Business owners aren’t completely rational beings, I guess. 😉 So, when you do respond you immediately get on everybody’s good side. Take every chance to stand out against the rest of your competitors!

Word of warning here: if you try to censor any complaints or negative feedback online you just end up multiplying it. Censoring is a extreme move that only accelerates the aggression. Don’t hide your head in the sand by hitting that delete button! Deal with the problem!

Your business’ approach to customer service is a big part of Magic Bottle Marketing’s intake process. This is not something either of us wants to have to plan on the fly. I will work with you to have a strategy in place so that when someone does complain, you’ll get to shine!

Refining Your Message

16 Feb

Communicating a message effectively is both an art and science. What do art and science have in common? They both take a lot of repetition to perfect and they both progress faster with feedback! Tuesday, I edited my ‘About‘ and ‘Services‘ pages. I’m CCing it here so I can get your feedback through comments.

About

Magic Bottle Marketing provides social media management and consulting services for local Green Country businesses. Social media is like a magic bottle that conveys your message to your customers faster, cheaper, and more effectively than traditional means. It combines three types of sales leads–advertising, returning  customers, and referals—into one powerful medium.

Photo by Joel Chan

Anna Bavido founded Magic Bottle Marketing in 2011 out of a passion for her community and her own social media addictions, errr… experience. She has lived in Claremore since 2001 and graduated from Rogers State University in 2009 with a bachelor’s of science in social sciences. When she’s not teaching businesses to be sociable she is invovled in politics, family, karate, social media, and Jesus–but not necessarily in that order. Her favorite social network is Google+.

Services

Magic Bottle Marketing approaches each client every day with 3 mottos.

  1. Give the client the biggest bang for their buck.
  2. The right tool for the right job.
  3. Track performance.

The first one is an attitude of gratefulness and responsibility for clients. You don’t have to give me business and I take the fact that you did very seriously. For more explanation, see Corporate Gratitude. Second, is a messaging approach that leverages the right social networks in the right way for clients’ goals and targeted customers. This is further explained in Social Media and Angry Birds. Third, I look back as often as I look forward. If I don’t know what I did before and how well it worked, I won’t know what to do next. I blogged about this some in the post Reflections.

With this mindset, I provide tiered contract management services for the following social media platforms–

  • Facebook
  • Twitter
  • Google+
  • Foursquare
  • LinkedIn
  • Pinterest
  • Google Adwords
  • WordPress

Service packages are customized to each client and start as low as $200/month. Discounts are available for churches, charities, and other nonprofits. Call Anna at 918-933-2303 or drop her a line at anna@magicbottlemarketing.com to find out how Magic Bottle Marketing can best help your business!

Facebook Insights

17 Jan

Few things delight my nerdy little soul as much as a graph of a useful metric over time.  I prefer line graphs, but a pie chart can be fun, too. Graphs are definitely the strong point of Facebook’s Insights for Pages. I think even the Cinderella story benefits from some graphs, this one courtesy of Kurt Vonnegut.

What Facebook Insights could benefit from however is some clearer terms.  Here are some I find the most confusing. Hopefully, my explanations help.

People Talking About This

This is a plain and simple interaction metric. It is a sum of unique users who liked, commented, or shared your post. The fun thing about this number is that it displays itself to all your page visitors right under your tabs list on the left.

Virality

First off, does anyone know how to pronounce this?

This percentage metric tells you how many people interacted with your post (liked, shared, or commented) out of how many people saw your post (either directly or through their friends.) In other words, it takes the number for ‘People Talking About This’ and divides it by the ‘Reach’ number.

Story

At first the term seems to imply that it’s a post from either you or one of your fans, but it’s not. A story is generated whenever someone interacts with your post in anyway. You can think of as what would show up in the ticker feed. As we said above, it’s also the ‘People Talking About This’ metric.

One term I was not able to get a handle on was the metric ‘Engaged Users’. Facebook says it’s a frequency of clicks on your story. This is more than just story generations, but definitely less than ‘Reach’. The interesting tidbit I found by clicking on individual posts’ ‘Engaged Users’ numbers is the number of people who have given negative feedback, usually a hiding of the post. This still left questions though because the ‘Engaged Users’ count was still higher than the sum of the negative feedback number plus ‘People Talking About This’ number.

Before I go onto which metrics I watch carefully and do happy dances over, listen to Don McMillan’s comedy sketch about Power Points. His commentary on graphs is gold. “Power Points caused the mortgage meltdown!”

The power of social media are relationships and the conversations that drive them. Therefore, I value the ‘People Talking About This’ metric, even though it’s a mouthful to say. You can get a quick idea of this from the Insights Dashboard (what you see when you first click on Insights), but you really should go its own individual graphs. There you can see…

  • Demographics of people who interact with you. On Cole Butler for Sheriff‘s page I found out that even though the gender split for likes of the page is 64% female and 34% male (where’s my other 2%?), interactions are done by 58% female and 40% male. So, even though Cole has more female likes than male likes (possibly because Facebook has more female users), the males are more likely to interact.
  • Side-by-side comparisons of interactions and the viral reach those interactions provided. This gives you an idea of how deeply you reach into interactive fans’ networks and how influential your fans are. I wish there was a way to overlay these two graphs.

There will be more posts about this topic, I”m sure. We haven’t talked about Edge Rank yet! Stay tuned!

Can You Repeat the Question?

14 Jan

I’m working on some forms and surveys for new customers. This has pushed two things to the front of my mind.

  1. Asking questions is an art.
  2. Social media success is largely dependent on your story-telling ability

Here are some of the questions I ask new or potential clients…

How did you get started in this field? How did your business get going?

Why Claremore? Why did you pick it as a home? Why did you base your business in it?

Tell me about your customers.

To pull in the story-telling side of this, I’ll spin you a yarn by answering one of these questions. Ask me out for coffee if you want to ask me more. 😉

How did I get into social media and think up Magic Bottle Marketing?

I got started in social media in 2008 through politics, just as an activist and volunteer. At that time I found American Majority‘s tutorials on Facebook and Twitter particularly helpful and I still point political activists new to social media to those guides. I’m ever so slowly breaking them of the ‘new media’ phrase. Social media is perfect for political campaigns. It’s immediate, agile, interactive, personable, but still capable of communicating en masse both to supporters and to the broader category of voters. It was a great introduction to the big wide world of social media.

I ‘picked’ the absolute worst time to graduate college: spring 2009. Everyone knew the recession was settling in. No one knew it was going to be a full-blown depression and that it would last through our present time. That fall and winter I found ‘a desperate band of brothers’ in social media–HR professionals, recruiters together with job seekers of every kind trying to find their way back to the American Dream.  I eventually found work (not the best work, but work) through other means. Even though social media didn’t get me hired I learned a great deal about branding from my experiences and the tutelage of some very fine people, professionally and personally. If you’re a job seeker, drop me an email and I’ll be glad to get you in touch with some of them.

Couple of months ago all of these threads came together with other experiences—-a swimming hole as a friend suggestion, the arrival of Google+, a social media workshop where I knew everything covered, a nudge from a friend—and clicked together into Magic Bottle Marketing.


Are You Having Fun?

6 Jan

We added a family member recently. No, not Jarita. An Xbox. It has captured our hearts quickly and is already part of our routines. However, there is a learning curve, and while you’re climbing it the sound effects sound like this.

“NOO!!! Argh. Die. Die. Die……AHHHH! Where did he come from?! Oh, I died…….I’m out of ammo again!……Not that way! I didn’t say that way! The other way! Come on!”

I haven’t been allowed to capture any of the facial expressions yet. They’re quite amusing.

When the tension gets too high someone not sucked into the game (which is usually me) asks the person in torment “Are you still having fun? Because it’s a game. If you’re not having fun you should quit for now.” Sometimes just the reminder to have fun is enough for the gamer to start having fun again and sometimes they let someone else have a turn.

Business owners, when it comes to social media are you having fun?

First, let me try to convince you it’s fun.

When a customers walk into your store don’t you get a little excited? When you stock a new product aren’t you imagining in your head how your customers are going to react to it? When you land a contract aren’t you pumped to go to town on it? Of course! You love what you do and do what you love! You don’t find customer service a drag and consider store hours a chore. Social media is another way to communicate with customers. It’s a way to share your new product. It lets you communicate your excitement and methods as you tackle that new job. What’s not to have fun with?!

Still don’t feel the fun? Then give me the controller!

I really do love social media. When I’ve been working on something for Magic Bottle Marketing for too long and need to regroup my thoughts I just switch to personal or political social media. I’ve never gotten tired of social media. You can hand the controller to me anytime!

I don’t want you to get the wrong idea and think I’m juvenile with what I do. I know that social media for businesses is not entertainment. It is money-serious and that’s pretty serious. My clients are my job and not a game. But I sure do have a lot of fun with it!

Of course, there’s another reason folks have to drop the Xbox controller: time. Social media isn’t as time consuming as some forms of marketing, but it takes time. Probably the biggest time sucker is the most important part: creation of quality content. I’m hoping my blog writing time will decrease as I get better at it, but I know it will always be  a hefty piece of my week. It’s an investment that’s absolutely worth it, but to continue the investment motif, there’s no shame in hiring a broker. Just because you don’t have time to do social media for your business doesn’t mean it doesn’t need to be done. Not to put too fine of a point on it, but if you have tried to take your business social without taking the time and effort to do it right don’t think it’s useless. It’s not the oven’s fault you didn’t follow the cake recipe.

Drop me a line or give me a ring so I can be (double checks her analogies) your fun, baking broker!