Tag Archives: Mandy Vavrinak

Mandy Vavrinak @ #SMTulsa

27 Mar

Mandy Vavrinak is a public relations and integrated marketing professional, wife, mother, Apple fan girl, and owner of Crossroads Communications, LLC. She spoke at the 2012 Social Media Tulsa Conference about the Relevance Revolution: How Social Media Functions As Life’s Big Filter. I live plussed her talk on my personal Google+. This is a consolidation of my notes there, Mandy’s slides from Slide Share, and her own writeup on her blog. Even those don’t quite capture the experience as Mandy is an energetic speaker and had a fun interaction with the crowd. All pictures from Captured Charms Photography.

Picture by Captured Charms Photography

In The Beginning…

In the misty past people filtered the information needed to make a decision or choice through the people they knew who were geographically close to them. Some of this was intentional (such as who you decided to ask about a dentist) and some of it was already filtered for you (you wouldn’t inquire about a business two towns over because you wouldn’t know about it and couldn’t use it conveniently.)

And then came the interwebz!

The internet is a firehose of information making filters even more important. Our networks have been digitized and platforms compete for the best algorithim features to make their content most relevant.

Google has just implemented Search Plus Your World designed to make search results more personalized, and what’s that key word? RELEVANT! Facebook filters your stream according to who you interact with most. Pinterest is a little backwards in that its filtering has to be done manually by you choosing which boards to follow. As I’m sure you’ve heard, Twitter just acquired Posterous. Mandy predicts that Twitter will apply the feel and UI of Spaces to Twitter lists, which currently suck in her (and mine) opinion.

Power plugs were hard to come by...

Basically, all of this boils down to the consumners saying “I want relevant information from a trusted source about a topic I care about in a way I can hear it and when I want it.

Websites learn what’s relevant to you as a user by tracking the following.

  • Web history–what did you search for? Which sites did you visit?
  • Actions taken–what did you interact with?
  • Time spent–what held your interest and for how long?

A big lesson for us content creators is don’t create content just to say you posted it. Crappy content is still crap and makes for a crappy king! Create relevant content!

To guide you in creating that relevant content ask yourself The New 5 Ws!

  • Who is going to care about this?
  • Where do those people hangout online?
  • What do they do on that network? What are their goals on that site?
  • When are they looking for it on that network?
  • Why should they choose you?
  • Once you’ve considered all of the above ask how are you going to share this content?

If you do not follow the path of The New 5 Ws and create relevant content you will be a time suck! No one wants to have their time sucked away by having to wade through irrelevant material! If you have your social networks linked together and synced up spewing out the same content at the same time GO HOME AND CHANGE THAT! (didn’t I blog about this once?)

 

Social Media Tulsa Conference 2012

13 Mar

March 15th and 16th, this Thursday and Friday, is the second annual Social Media Tulsa Conference! I am so excited to get to attend AND live plus it! Here some basic intro information and what sessions I am most excited for!

What is Social Media Tulsa?

Social Media Tulsa (or #SMTulsa) started as a monthly meetup group (which it still is!) and has grown into a website, social media accounts, a support and ideas network, a digital Chamber of Commerce of sorts, AND a conference!

The conference will be at the downtown Tulsa Hyatt and start with registration at 9 am Thursday with the keynote following at 10 am. It’s a nonstop partying classroom all that day and the next! There will be a blogger’s lounge, keynotes, breakout sessions, a showing of Twittamentary, a Tweetup, and as many Google+ Hangouts as I can squeeze in!

What’s exciting?

Mandy Vavrinak

My friend Mandy Vavrinak will be talking about the Relevance Revolution on Thursday right after lunch. We use people’s opinions and experiences as time saving mechanism all the time. Now, that advice is filtered through social media–and it went global! But I’m sure Mandy will have more interesting things to say about it. 🙂

Next on the list is Who Let the Dogs Out? or Social Pets at 1 on Friday. Why? Because I’m a dog person. 🙂

TillmanSkates.com

And then I’m torn because overlapping the amazing rollerblading dog is a Pinterest support group, which just sounds like too much fun! Any ideas on how to do both?

What will you be adding to the event?

I will be live plussing as many sessions as I can attend and type out notes for!

I will be doing as many Google+ Hangouts as time allows. I want to introduce Plussers to Tulsa and Tulsans to Google+!

Circle me on Google+ and let me know you want in the #SMTulsa circle in order to catch all this goodness!

Wow! What should I do now?

You should register for the conference on EventBrite and support the amazing sponsors who make this possible! You should also send karma to Cheryl Lawson who asked me to live plus the conference!

This year’s sponsors include Party Aficionado, Cherry Street Studios, Social Media Examiner, Captured Charms Photography, Tulsa Humane Society, Focus Consulting, Kalvin Kleen Mobile Marketing, MyMedLab, Tulsa Food Guy, Skinny Scoop, Apartment Guide, Other World Computing, Vocus, Summerside Vineyards, Natural Balance Pet Food, and Concord Keystone.