Ask the Right Questions

25 Jan

As a perfectionist I’m never done with a project. So, as I mentioned last week, I’m still working on an intake form for clients. I hope someone else can learn through watching my process here.

Thank you so much for picking Magic Bottle Marketing to be on your team! I am so excited to get to work with you! I’ve found the best way to start something is with asking lots of good questions. Please think through each question but don’t over analyze it.

Contact Information

  1. What contact information do you want to give customers on social media?
  2. How should I contact you?
  3. Who do I communicate with?
  4. Is there a best time or worst time to contact you?
  5. Is there a best time or worst time to visit your location?
  6. How familiar are you personally with social media? What sites, if any, do you frequent?

Story Telling

  1. How did you get into this field?
  2. How did this business start?
  3. How did you get started in this particular business?
  4. Tell me about your customers.
  5. Why Claremore for your business? Why Claremore for you personally?
  6. Tell me about your employees.
  7. Who is your competition?
  8. Who (customer demographic) and what (product/service) is your base?

Goals

  1. What is your big goal for your business or what is the mission statement?
  2. What are some immediate or short term goals for your business?
  3. Have you made any changes (products, major price changes, vendors, locations, etc..) to your business recently or are you about to make any ?
  4. Is there a particular part of the market or your customer base that is a priority for expansion/growth?
  5. Is there a product or service you want to push primarily?
  6. What do you primarily want to get out of social media? New sales leads? Better/cheaper customer service? Maintaince of relationships with returning customers? Awareness? Advertising? You can list as many as you want, but please prioritize them.

Practices

  1. What is your philosophy on customer service? Be both abstract and concrete. 😉
  2. How do you show customer appreciation?
  3. How do you handle a difficult or complaining customer?
  4. How do you approach conflicts with your employees?
  5. What are your current marketing efforts?
  6. Do you use sales or specials? How? How often? What are the goals for these?
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